OUR STORY
Built for the transition, not just the transaction.
Private equity firms have invested billions buying home services companies, and they bring expert teams to every negotiation. The owners on the other side of those conversations are often selling a business for the first and only time in their lives.
TriStar was founded to close that gap: to give owners the financial perspective, market knowledge, and personal commitment that a once-in-a-lifetime decision demands. We believe the total value of a sale includes what endures beyond the closing table: your employees, your customers, your reputation, and your financial life after the deal is done.
MEET SEAN DENNY, CFP®
A financial planner who became a business broker. That sequence matters.
Sean Denny started his career as a Certified Financial Planner, spending a decade helping clients understand their complete financial picture before making major decisions. That training shaped everything that followed. Through years of building and selling his own businesses, he learned what owners actually go through when their livelihood, identity, and legacy are all on the table at once.
TriStar was founded to bring that perspective to business owners who deserve more than a broker focused on closing the deal. Sean’s first question is never about your revenue. It is about your life: what retirement looks like, what matters most to you about your employees and customers, and what kind of buyer would actually honor what you have built.
Board-Certified Financial Planner (CFP®)
Chartered Financial Consultant (ChFC) – Advanced Planning
Financial & Business Brokerage Specialist (30+ Years)
Founder, TriStar Business Brokerage (2015)
Co-founder, Tri-Star Development Group (2004)
THE TRISTAR TEAM
The people behind the process.
Bill Holland | Co-Founder and Broker
Bill has spent over two decades in commercial real estate and business brokerage, bringing a deep network of buyer relationships and deal experience that strengthens every transaction TriStar manages.
Nick Forti | VP, Business Brokerage
Before joining TriStar, Nick worked as a pipefitter and foreman on industrial construction sites. He understands the home services world from the inside, and brings that perspective to every client conversation.
Kim Wogan | VP, Client Services
Kim manages the detailed financial documentation and coordination that keep each engagement moving. Her background in transaction management ensures nothing falls through the cracks during the most complex phase of the process.
Kevin Donahue | Financial Analyst
Kevin brings 30 years of experience in accounting, valuations, and cash-flow analysis, translating complex financials into clear recommendations that help owners understand exactly where their value is and how to protect it.
Amanda Anderson | BD Specialist
Amanda brings a strong foundation in market intelligence, making her a trusted resource for owners evaluating growth, transition, or partnership opportunities. She loves being a resource to owners, working to align what best meets their ultimate transition goals.
“They’re straight up trustworthy, and try very hard to understand your needs and find a good fit that will help you move forward in your life goals.”
“Whatever fee you thought you’d be saving by doing it yourself, you will definitely make up with what TriStar finds in your data. You want a strong team behind you, because you’re dealing with people who have strong teams behind them.”
TAKE THE FIRST STEP
The right conversation starts with the right questions.
Before you talk to anyone about selling your business, there are questions worth thinking through on your own. Download our free guide, “Are You Ready to Sell Your Business?”. Get the 10 questions every home services owner should answer before going to market. No obligation. No sales pitch. What you learn is yours to keep.
Confidential. You set the pace. No pressure, no obligation.
